“Experience is the child of Thought, and Thought is the child of Action. We cannot learn men from books,” wrote Benjamin Disraeli in the 19th century. That’s an important consideration in the selection of public relations firm: Experience. Read the rest of this entry »
Stern And Company, a Las Vegas public relations firm, develops and implements strategic corporate communications programs for its clients. Its professionals have senior level, long tenured experience as journalists in either the major media or as senior level communications executives at the nation’s leading public relations agencies or major corporations. Read the rest of this entry »
The Increasingly I hear from reporters that companies or their Public Relations persons or agencies are either not responding at all to requests for comments or interviews, even regarding news releases that are issued by either entity. Further, often the reporter’s phone calls are simply not returned; this similarly occurs when there is so-called “good news.”
If you want media, you’ve got to be ready for it. Media placement from a PR firm like Stern And Company is important, but it is only part of the game. Frankly, it’s probably less than half of a Media Relations campaign. While it’s important to have periodic stories that focus almost, if not solely on your company, they are general few and far beween, especially in your company’s specific market(s). More frequent are “round up” stories regarding breaking news in which companies are called upon to comment.
Effective crisis or emergency communications planning is an absolute requisite of any company’s comprehensive communications program for both corporate and economic survival, as well as humanitarian reasons. Unfortunately, this sort of planning, because of its perceived complexity, is generally developed with little regard for what realistically can be accomplished, or it falls into the ad hoc category and is effected ineffectually on the fly.
Frequently companies seeking Investor Relations support, especially those in the nano-cap range, expect “enhancement of shareholder value” to result as if by magic from an IR campaign. Stern And Company’s manifest view is that the role of an Investor Relations firm is to craft and effectively disseminate a compelling message. Delivering on the reality behind that message is on the company’s side of the equation. In short, stocks rise based on fundamentals and expectations of future increased value. But it is equally true that they fall quickly when a company’s credibility is vulnerable.
Despite what many public relations firms and companies appear to think, news simply is not anything and everything that happens everywhere. News is what the media believes to be news. Peddling news that’s not news serves neither the interest of the client, nor that of the journalist or the corporate media relations function, internal or external.
Despite what many public relations firms and companies appear to think, news simply is not anything and everything that happens everywhere: News is what the media believes to be news. Peddling news that’s doesn’t approach that criteria serves neither the interest of the client, nor that of the journalist or the corporate media relations function, internal or external. That’s not to say that pitching a story about the world’s greatest deli sandwich isn’t news; it may well be for the appropriate venue, or with a remarkably compelling hook.