A Stern Glance

Public relations affects almost all who have contact with other human beings. All of us, in one way or another, practice public relations daily. For an organization, every phone call, every letter, every face-to-face encounter is a public relations event. How is it handled, effected, concluded is Strategic Communications, which Stern And Company practices as [...]

You don’t sit at your desk all day, waiting for a phone call from journalists. Similarly, reporters don’t sit at their desks waiting for news about your company. In fact, given today’s smaller news staffs (because of reduced advertising revenues) and their increasingly busy workdays, there’s a very good chance reporters may not even see [...]

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