A Stern Glance

That’s an important consideration in the selection of public relations firm: Experience. The larger, national or international firms are filled with experience; much of it derived from professionals who’ve spent their entire careers working for public relations agencies.

You don’t sit at your desk all day, waiting for a phone call from journalists. Similarly, reporters don’t sit at their desks waiting for news about your company. In fact, given today’s smaller news staffs (because of reduced advertising revenues) and their increasingly busy workdays, there’s a very good chance reporters may not even see [...]