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Monthly Archives December 2008

The Holiday Season…PR Pros Know How To Take Advantage Of It

The Holiday Season is decked in black (as in the color of ink) for savvy PR pros. They know this season represents one of the easiest times of year to generate media attention for their clients, especially with stories that might be considered marginal by reporters at other times. While many PR firms view this [...]

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Posted 22 December 2008 † Steve Stern § Public Relations ‡ Comments Off °

Stern And Company’s Fearless Economic Predictions for 2009

2009 looks to be an economic disaster because the political gridlock will prevent the kind of legislative changes necessary to ameliorate our growing economic problems. The housing downturn is getting worse, price declines are accelerating and are beginning to affect consumer spending. Housing prices are down nationwide about 12 percent, but could fall 30 percent [...]

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Posted 20 December 2008 † Steven D. Stern § General ‡ Comments Off °

News Is What The Media Says It Is

You don’t sit at your desk all day, waiting for a phone call from journalists. Similarly, reporters don’t sit at their desks waiting for news about your company. In fact, given today’s smaller news staffs (because of reduced advertising revenues) and their increasingly busy workdays, there’s a very good chance reporters may not even see [...]

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Posted 19 December 2008 † Steve Stern § Media Relations § PR Commentaries and Essays § Public Relations ‡ Comments Off °

What Is Public Relations?

Public relations affects almost all who have contact with other human beings. All of us, in one way or another, practice public relations daily. For an organization, every phone call, every letter, every face-to-face encounter is a public relations event. How is it handled, effected, concluded is Strategic Communications, which Stern And Company practices as [...]

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Posted 15 December 2008 † Steve Stern § Public Relations ‡ Comments Off °
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