A Stern Glance

Effective crisis or emergency communications planning is an absolute requisite of any company’s comprehensive communications program for both corporate and economic survival, as well as humanitarian reasons.
Unfortunately, this sort of planning, because of its perceived complexity, is generally developed with little regard for what realistically can be accomplished, or it falls into the ad hoc [...]

You don’t sit at your desk all day, waiting for a phone call from journalists. Similarly, reporters don’t sit at their desks waiting for news about your company. In fact, given today’s smaller news staffs (because of reduced advertising revenues) and their increasingly busy workdays, there’s a very good chance reporters may not even see [...]

PR during a recession: More or less?
Neither. Challenging economic environments require a reprioritizing of strategic communications: Focusing on client or customer retention and employee communications are just two areas requiring consideration.
And, if your agency or internal PR function didn’t see a severe downturn coming and develop a course of action for it, it’s time to [...]