You don’t sit at your desk all day, waiting for a phone call from journalists. Similarly, reporters don’t sit at their desks waiting for news about your company. In fact, given today’s smaller news staffs (because of reduced advertising revenues) and their increasingly busy workdays, there’s a very good chance reporters may not even see [...]
Frequently companies seeking Investor Relations support, especially those in the nano-cap range, expect “enhancement of shareholder value” to result as if by magic from an IR campaign. Stern And Company’s manifest view is that the role of an Investor Relations firm is to craft and effectively disseminate a compelling message. Delivering on the reality behind [...]